Create your own fairie

Disney has been working to increase the time spent on their web site. Other kid friendly sites with more interactive features have been beating them out for time spent on site, so the folks at Disney have been working to rework their site. They are adding more games and more YouTube-like free video (a welcome addition to this parent). The Disney site has not been very kid-friendly in the past. My kids much prefer pbskids.com and 4kids.tv. Disney has realized that they need to spend less space hawking their wares and more time capturing eyes.

One of the new features that I checked out this morning is the "create a fairie" section. It's a place where you can create your own Tinkerbell type character (no doubt a synergistic tie-in to the Tinkerbell movies coming out later this year). Coming soon is the ability to interact with your fairie via your cell phone. Granted a 42 year old male computer programmer is probably not their main demographic, but can tell you from the 10 minutes I spent on the site that my 11 and 10 year old daughters will be fighting over computer time in order to spend time on this site. They love this kind of thing and they will eat it up. I suspect that there are more than a few grown up Tink fans out there that will be spending some time on the site, too.